Breast Cancer Awareness Poster

This poster is a clever, yet simple way to create awareness about breast cancer. The design draws the eye to the image before it is even clear that the image is made up of text. 

The words in the ribbon are not the main focus of the design. The ribbon is. Even if the viewer never actually reads the words that make up the image, chances are they will still know that it was meant for breast cancer. However, because the design is so visually appealing, it encourages a closer look.

If the viewer does take that time to examine the phrases on the ribbon, they are treated to some humor. Breast cancer is a very serious subject and looking at this poster without reading anything, it is easy to assume that the message and the words in the ribbon are serious to go along with that. But, in fact, the designer took a much lighter and humorous approach by using slang and synonyms.

The design is limited to black and shades of pink, which helps to make the eye follow the ribbon down to the message at the bottom. This also allowed allowed the designer to change style of the type. Normally, using this many font styles and sizes would be distracting and difficult to read. However, it is not the case in this image because it is made up of text alone. The background is also a solid black, which prevents the design from becoming too busy.